Scientia Professor John Roberts

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Phone

+61293859698

E-mail

johnr@agsm.edu.au

Books | 1997

Roberts JH; Palmer G; Kabanoff B; Rider P; Sheldrake P; Sinclair A; Smith T; Soutar G; Stenning B; Trotman K, 1997, Management Research in Australia, Australian Government Publishing Service, Canberra
Book Chapters | 2019

Roberts JH; Kayande U; Stremersch S, 2019, 'From academic research to marketing practice: Exploring the marketing science value chain', in How to Get Published in the Best Marketing Journals, Edward Elgar Publishing,

Book Chapters | 2018

Roberts J; Fiebig DG, 2018, 'Modeling choice processes in marketing', in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, pp. 155 - 180

Book Chapters | 2018

Roberts J, 2018, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 384 - 387,

Book Chapters | 2016

Roberts J, 2016, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 1 - 5,

Book Chapters | 2016

Roberts JH; Srivastava R; Morrison P, 2016, 'Strategic Marketing Metrics to Guide Pathways to Growth', in From Little's Law to Marketing Science Essays in Honor of John D.C. Little, MIT Press, Cambridge Ma, pp. 49 - 84

Book Chapters | 2015

Chua WF, 2015, 'The management and control of experts and expertise: The case of the nurse', in Critical Perspectives in Management Control, pp. 189 - 215,

Book Chapters | 2012

Roberts JH; Urban G; Silk A; Wind J, 2012, 'Kotler on Strategic Marketing', in Sheth J (ed.), Legends in Marketing: Philip Kotler, SAGE Publications Pvt. Limited, Delhi, pp. 1 - 92

Book Chapters | 2012

Roberts JH, 2012, 'Chapter 10: New Product Development in a Strategic Context', in Handbook of Marketing Strategy, Edward Elgar Publishing,

Book Chapters | 2012

Roberts JH, 2012, 'New Product Strategies', in Shankar V; Carpenter G (ed.), Handbook of Marketing Strategy, Edward Elgar Publishing, Northampton, MA, pp. 172 - 185

Book Chapters | 2012

Roberts JH, 2012, 'New product development in a strategic context', in Handbook of Marketing Strategy, pp. 172 - 185,

Book Chapters | 2010

Roberts JH, 2010, 'Soft Computing Methods in Marketing: Phenomena and Management Problems', in Casillas J; Martínez-López FJ (ed.), Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications, Springer Science & Business Media, pp. 21 - 26

Book Chapters | 2009

Cayla J; Roberts JH, 2009, 'Global Branding', in Kotabe M; Helsen K (ed.), Handbook of Research in International Marketing, Sage Publications, London, pp. 346 - 360

Book Chapters | 2009

Roberts J; Cayla J, 2009, 'Global Branding', in The SAGE Handbook of International Marketing, SAGE Publications, pp. 345 - 360,

Book Chapters | 2009

Roberts JH; Morrison P, 2009, 'Measuring is good; measuring what matters might be even better', in Fast Track to Success Marketing, Ft Press, pp. 150 - 152

Book Chapters | 2009

Roberts JH, 2009, 'Sales Management in the Ascendancy', in MacTear J (ed.), Fast Track to Success: Sales, Prentice Hall-FT, Harlow, UK, pp. 111 - 115

Book Chapters | 2008

Fielding C; Frank T; Birgenheier L; Rygel MC; Jones AC; Roberts J, 2008, 'Stratigraphic record and facies associations of the late Paeozoic ice age in eastern Australia (New South Wales and Queensland)', in Fielding CR; Frank TD; Isbell JL (ed.), The Geological Society of America: Special Paper 441, The Geological Society of America, USA, pp. 41 - 57

Book Chapters | 2008

Piggott JR, 2008, 'Introduction', in , pp. 1 - 5

Book Chapters | 2007

Ambler T; Roberts J, 2007, 'Choosing marketing dashboard metrics', in Business Performance Measurement: Unifying Theories and Integrating Practice, Second Edition, pp. 236 - 260,

Book Chapters | 2007

Roberts JH; Ambler T, 2007, 'Choosing Marketing Dashboard Metrics', in Neely A (ed.), Business Performance Measurement: Theory and Practice, Cambridge University Press, Cambridge, pp. 239 - 260

Book Chapters | 2004

Roberts JH; Simester D, 2004, 'Designing Supply and Distribution Channels', in Chowdhury S (ed.), New Strategies for Tomorrow’s Thought Leaders, John Wiley, Hoboken, NJ, pp. 616 - 629

Book Chapters | 2000

Roberts JH; Lattin JM, 2000, 'Disaggregate level diffusion models', in New Product Diffusion Models, Kluwer Academic Publishers, Norwell, Ma, pp. 207 - 236

Book Chapters | 2000

Roberts JH; Nelson CJ; Morrison PD, 2000, 'Defending market share against a new entrant', in New Directions in Corporate Strategy, Allen and Unwin, St Leonards, NSW, pp. 89 - 100

Book Chapters | 1999

Roberts JH; Nelson C; Morrison P, 1999, 'Defending the Domestic Long Distance Telecommunications Market: A Case in Defensive Marketing Strategy', in Strategic Marketing Management for the Pacific Region, McGraw-Hill Higher Education, pp. 448 - 455

Book Chapters | 1993

Roberts JH; Lilien G, 1993, 'Explanatory and Predictive Models of Consumer Behavior', in Eliahsberg J; Lilien G (ed.), Marketing Models in Management, North Holland, Amsterdam, pp. 27 - 82

Book Chapters | 1992

Roberts JH; Lilien G, 1992, 'Consumer Behavior', in Marketing Models, pp. 19 - 135
Journal articles | 2023

Madan S; Johar GV; Berger J; Chandon P; Chandy R; Hamilton R; John LK; Labroo AA; Liu PJ; Lynch JG; Mazar N; Mead NL; Mittal V; Moorman C; Norton MI; Roberts J; Soman D; Viswanathan M; White K, 2023, 'Reaching for rigor and relevance: better marketing research for a better world', Marketing Letters, 34, pp. 1 - 12,

Journal articles | 2023

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10,

Journal articles | 2023

Roberts JH, 2023, 'The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures', Australasian Marketing Journal, 31, pp. 186 - 189,

Journal articles | 2022

Rego L; Brady M; Leone R; Roberts J; Srivastava C; Srivastava R, 2022, 'Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention', International Journal of Research in Marketing, 39, pp. 583 - 602,

Journal articles | 2021

Chandy RK; Johar GV; Moorman C; Roberts JH, 2021, 'Better Marketing for a Better World', Journal of Marketing, 85, pp. 1 - 9,

Journal articles | 2020

Bonfrer A; Chintagunta PK; Roberts JH; Corkindale D, 2020, 'Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia', Marketing Science, 39, pp. 234 - 252,

Journal articles | 2020

Roberts JH, 2020, 'Practice prize report: The 2018 ISMS gary lilien practice prize competition', Marketing Science, 39, pp. 448 - 451,

Journal articles | 2019

Ian C; John R; Suzy U; David G; Graham D; Bobby C; Aman M; Bhamini KA; Rees B; Charles N; Heather R; Kamaljit S; Jeremy R-S; Kim F; Joel B; Mark SS; James GI; Roberts J, 2019, 'Education for Sustainable Development: A Study in Adolescent Perception Changes Towards Sustainability Following a Strategic Planning-Based Intervention—The Young Persons’ Plan for the Planet Program', Sustainability, 11, pp. 5817 - 5817,

Journal articles | 2018

Roberts JH, 2018, 'Practice prize report: The 2016 isms gary lilien practice prize competition', Marketing Science, 37, pp. 685 - 687,

Journal articles | 2017

Tan L; Roberts JH; Morrison P, 2017, 'The Role of Expectations on Consumer Interpretation of New Information', Journal of Service Theory and Practice, 27,

Journal articles | 2015

Roberts JH; Kayande U; Srivastava R, 2015, 'What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?', Customer Needs and Solutions, 2, pp. 245 - 250,

Journal articles | 2015

Roberts JH; Roberts K; Danaher P; Raghavan R, 2015, 'Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Practice Prize Paper', Marketing Science,

Journal articles | 2014

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Exploring the marketing science value chain', International Journal of Research in Marketing, 31, pp. 127 - 140,

Journal articles | 2014

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Some further thoughts', International Journal of Research in Marketing, 31, pp. 144 - 146,

Journal articles | 2013

Roberts JH; Lilien G; Shankar V, 2013, 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects.', Marketing Science, 32, pp. 229 - 245,

Journal articles | 2012

Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, 31, pp. 549 - 566,

Journal articles | 2012

Roberts J; Danaher P; Roberts K; Simpson A, 2012, 'Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier', GfK Marketing Intelligence Review, 4, pp. 42 - 51,

Journal articles | 2011

Danaher PJ; Roberts JH; Roberts K; Simpson A, 2011, '—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways', Marketing Science, 30, pp. 586 - 594,

Journal articles | 2011

Roberts JH, 2011, 'Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization', International Journal of Research in Marketing, 28, pp. 23 - 25,

Journal articles | 2010

Raghubir P; Roberts J; Lemon KN; Winer RS, 2010, 'Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', Journal of Public Policy & Marketing, 29, pp. 66 - 77,

Journal articles | 2010

Roberts J, 2010, 'Handbook of Marketing Decision Models (vol 39, pg 558, 2009)', INTERFACES, 40, pp. 168 - 168,

Journal articles | 2010

Roberts JH, 2010, 'Has research in marketing lost its way?', Australasian Marketing Journal (AMJ), 18, pp. 161 - 164,

Journal articles | 2009

Roberts JH; Lilien GL, 2009, '2007 ISMS practice prize competition: Special section introduction', Marketing Science, 28, pp. 617 - 619,

Journal articles | 2008

Roberts JH; Ambler T, 2008, 'Assessing marketing performance: don`t settle for a silver metric.', Journal of Marketing Management, 24, pp. 733 - 750

Journal articles | 2008

Roberts JH; Lilien G, 2008, '2006 ISMS Practice Prize Competition - Special section introduction', Marketing Science, 27, pp. 542 - 544,

Journal articles | 2008

Sidhu BK; Roberts JH, 2008, 'The marketing accounting interface - lessons and limitations', Journal of Marketing Management, 24, pp. 669 - 686,

Journal articles | 2007

Kayande UA; Roberts JH; Fong DK; Lilien G, 2007, 'Mapping the bounds of incoherence: how far can you go and how does it affect your brand?', Marketing Science, 26, pp. 504 - 513

Journal articles | 2006

Roberts J; Offler R; Fanning M, 2006, 'Carboniferous to Lower Permian stratigraphy of the southern Tamworth Belt, southern New England Orogen, Australia: boundary sequences of the Werrie and Rouchel blocks', Australian Journal of Earth Sciences, 53, pp. 249 - 284

Journal articles | 2005

Roberts JH; Morrison PD; Nelson CJ, 2005, 'A Prelaunch Diffusion Model for Evaluating market Defense Strategies', Marketing Science, 24, pp. 150 - 164

Journal articles | 2005

Roberts JH, 2005, 'Defensive marketing: How a strong incumbent can protect its position', Harvard Business Review, 83, pp. 150 - 157,

Journal articles | 2004

Morrison PD; Roberts JH; Midgley DF, 2004, 'The nature of lead users and measurement of leading edge status', Research Policy, 33, pp. 351 - 362

Journal articles | 2004

Roberts JH; Morrison PD; Nelson CJ, 2004, 'Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching study', Marketing Science, 23, pp. 186 - 191

Journal articles | 2003

Burton S; Sheather SJ; Roberts JH, 2003, 'Reality or perception?: The effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, 5, pp. 292 - 302,

Journal articles | 2003

Waterlow NA, 2003, 'Introduction', Presence and Landscape, guy Warren in Retrospect, pp. 3 - 5

Journal articles | 2002

Geeve RJ; Schmidt PW; Roberts J, 2002, 'Paleomagnetic results indicate pre-Permian counter-clockwise rotation of the southern Tamworth Belt, southern New England Orogen, Australia', Journal of Geophysical Research: Solid Earth, 107

Journal articles | 2002

Roberts J, 2002, 'Building the complementary board. The work of the Plc chairman', Long Range Planning, 35, pp. 493 - 520,

Journal articles | 2002

Roberts J, 2002, 'Working with a Normal Paranoia: A Response to Case and Selvester's ‘Watch Your Back: Reflections on Trust and Mistrust in Management Education’', Management Learning, 33, pp. 249 - 253,

Journal articles | 2002

Roberts JH; Morrison PD, 2002, 'Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets', Journal of Business Research, 55, pp. 679 - 686

Journal articles | 2001

Roberts JH; Nelson CJ; Morrison PD, 2001, 'Defending the Beachhead: Telstra versus Optus', Business Strategy Review, 12, pp. 19 - 24,

Journal articles | 2001

Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, pp. 105 - 120,

Journal articles | 2000

Morrison PD; Roberts JH; Midgley DF, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14

Journal articles | 2000

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527,

Journal articles | 2000

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527,

Journal articles | 2000

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14,

Journal articles | 2000

Roberts JH, 2000, 'Developing new rules for new markets', Journal of the Academy of Marketing Science, pp. 31 - 44,

Journal articles | 2000

Roberts JH, 2000, 'The intersection of modelling potential and practice', International Journal of Research in Marketing, 17, pp. 127 - 134,

Journal articles | 2000

Roberts JH, 2000, 'Whether an Australian research agenda?', Australasian Marketing Journal, 8, pp. 63 - 68,

Journal articles | 1999

Erdem T; Swait J; Broniarczyk S; Kapferer J; Keane M; Roberts JH; Steenkamp J; Zettelmeyer F, 1999, 'Brand equity, consumer learning and choice', Marketing Letters, pp. 301 - 318,

Journal articles | 1999

Roberts J; Stiles P, 1999, 'The relationship between chairmen and chief executives: Competitive or complementary roles?', Long Range Planning, 32, pp. 36 - 48,

Journal articles | 1998

Morrison PD; Roberts JH, 1998, 'Matching electronic distribution channels to product characteristics: The role of congruence in consideration set formation', Journal of Business Research, pp. 223 - 229,

Journal articles | 1998

Roberts JH, 1998, 'Marketing approach forecasting problems', Journal of Forecasting, 17, pp. 169 - 174, http://dx.doi.org/10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N

Journal articles | 1997

Roberts J, 1997, 'Managing the supply chain', Australian Journal of Management, 22, pp. 109 - 110,

Journal articles | 1997

Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, pp. 406 - 410,

Journal articles | 1997

Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, 34, pp. 406 - 410,

Journal articles | 1997

Roberts JH, 1997, 'Management Research in Australia - Past, Present and Future', Australian Journal of Management, pp. i - vi

Journal articles | 1996

Roberts J; Claoue-Long J; Foster CD, 1996, 'SHRIMP dating of the Permian System Eastern Australia', Australian Journal of Earth Sciences, pp. 401 - 421

Journal articles | 1996

Roberts J, 1996, 'Editorial: The Australian Journal of Management enmeshed on the web', Australian Journal of Management, 21,

Journal articles | 1995

Roberts J; Nedungadi P, 1995, 'Studying consideration in the consumer decision process: progress and challenges', International Journal of Research in Marketing, 12, pp. 3 - 7

Journal articles | 1993

Roberts JH; Lilien GL, 1993, 'Explanatory and Predictive Models of Consumer Behavior', Handbooks in Operations Research and Management Science, 5, pp. 27 - 82,

Journal articles | 1992

Midgley DF; Morrison PD; Roberts JH, 1992, 'The effect of network structure in industrial diffusion processes', Research Policy, 21, pp. 533 - 552,

Journal articles | 1991

MIDGLEY DF; MORRISON PD; ROBERTS JH, 1991, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', ADVANCES IN CONSUMER RESEARCH, 18, pp. 635 - 643,

Journal articles | 1991

ROBERTS JH; LATTIN JM, 1991, 'DEVELOPMENT AND TESTING OF A MODEL OF CONSIDERATION SET COMPOSITION', JOURNAL OF MARKETING RESEARCH, 28, pp. 429 - 440,

Journal articles | 1991

Roberts JH; Lattin JM, 1991, 'Development and Testing of a Model of Consideration Set Composition', Journal of Marketing Research, 28, pp. 429 - 440,

Journal articles | 1990

URBAN GL; HAUSER JR; ROBERTS JH, 1990, 'PRELAUNCH FORECASTING OF NEW AUTOMOBILES', MANAGEMENT SCIENCE, 36, pp. 401 - 421,

Journal articles | 1989

ROBERTS J, 1989, 'A GROUNDED MODEL OF CONSIDERATION SET SIZE AND COMPOSITION', ADVANCES IN CONSUMER RESEARCH, 16, pp. 749 - 757,

Journal articles | 1988

ROBERTS JH; URBAN GL, 1988, 'MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE', MANAGEMENT SCIENCE, 34, pp. 167 - 185,

Journal articles | 1987

Roberts J, 1987, 'Carboniferous faunas: their role in the recognition of tectonostratigraphic terranes in the Tasman Belt, eastern Australia', Terrane accretion and orogenic belts, pp. 93 - 102,

Journal articles | 1984

Midgley DF; Roberts JH, 1984, 'The case for user-oriented innovation: Comments on the national technology strategy (discussion draft)', Australian Journal of Management, 9, pp. 43 - 47,
Conference Papers | 2009

Morrison PD; Roberts JH; Neumann N, 2009, 'Extremeness Effects in single and multi-category choice.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Conference Papers | 2008

Morrison PD; Roberts JH, 2008, 'Impact from Meaningful Marketing Metrics', in Marketing landscapes: A pause for thought (CD), University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008

Conference Papers | 2007

Morrison PD; Roberts JH, 2007, 'Segmenting Brand Equity to Account for Customer Heterogeneity: A Managerial Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Conference Papers | 2007

Roberts JH; Kayande U; Stremersch S, 2007, 'Impact of Marketing Science on Practice', in EMAC: European Marketing Academy Conference (2007), Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007

Conference Papers | 2006

Cayla J; Roberts JH, 2006, 'Marketing Science Institute', in Marketing Science Institute, 1st Asian Conference,, presented at 1st Asian Conference,

Conference Papers | 2006

Morrison PD; Roberts JH, 2006, 'The Fundamentals of Making Marketing Accountable: Lessons from the AMI-University of New South Wales Metrics Project.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Conference Papers | 2006

Roberts JH; Chylinski M, 2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006

Conference Papers | 2005

Kayande U; Roberts JH; Lilien G; Fong DK, 2005, 'Defining and assessing the effects of attribute incoherence', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Conference Papers | 2005

Roberts JH; Clark J; James R, 2005, 'The impact from meaningful marketing metrics', in AMSRS Conference 2005, Sydney, presented at AMSRS Conference 2005, Sydney, 09 October 2005 - 11 October 2005

Conference Papers | 2004

Roberts JH; Morrison PD; Chandrashekaran M; Gordon A, 2004, 'Measuring Source and Outcomes of Brand Equity', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Conference Papers | 2003

Morrison PD; Roberts JH, 2003, 'Adjusting purchase intent in growing industries for diffusion effects.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Conference Papers | 1999

Burton S; Roberts JH; Sheather SJ, 1999, 'Forget satisfaction: Will they repurchase? Improving model fit and prediction', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Conference Papers | 1999

Burton S; Roberts JH; Sheather SJ, 1999, 'Getting to know them: The effect of customer experience in a business to business market', in 9th World Marketing Congress, Miami, Florida, USA, presented at 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, 22 June 1999 - 26 June 1999

Conference Papers | 1999

Morrison PD; Roberts JH, 1999, 'Opinion leadership amongst leading edge users', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Conference Papers | 1998

Roberts JH; Nelson CJ; Morrison PD, 1998, 'Defending market share against an emerging innovation based on pre-launch market calibration', in ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Conference Papers | 1998

Roberts JH, 1998, 'How to succeed by really trying: Glen Urban and the 1996 Converse Award', in 14th Paul D. converse symposium, pp. 125 - 129, presented at 14th Paul D. converse symposium

Conference Papers | 1997

Morrison PD; Roberts JH, 1997, 'Understanding Market Structure in Dynamic Information Technology Markets', in Dholakia NE; Kruse E; Fortin DF (eds.), Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, pp. 325 - 334, presented at Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, 23 November 1997 - 26 November 1997

Conference Papers | 1997

Roberts JH; Morrison PD, 1997, 'Evaluating the Effect of Advertising on Brand Sales', in Harrison N; Nicholls M (ed.), 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, pp. 834 - 839, presented at 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, 20 July 1997 - 23 July 1997

Conference Papers | 1997

Roberts JH, 1997, 'The Implications of Risk Aversion and Information Uncertainty on Optimal New Product Launch Strategies', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1003 - 10024, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Conference Papers | 1990

MIDGLEY DF; MORRISON PD; ROBERTS JH, 1990, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', in HOLMAN RH; SOLOMON MR (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 18, ASSOC CONSUMER RESEARCH, NY, NEW YORK, pp. 635 - 643, presented at 1990 ANNUAL CONF OF THE ASSOC FOR CONSUMER RESEARCH : ADVANCES IN CONSUMER RESEARCH, NY, NEW YORK, 04 October 1990 - 07 October 1990,

Preprints |

Lilien GL; Roberts JH; Shankar V, Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects,

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