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Dr Rahul Govind

Dr Rahul Govind

Senior Lecturer
Business School
School of Marketing

Research Interests:

Dr. Govind's research utilizes spatial dependence in empirical data to study two types of marketing problems. My first research stream focuses on studying the geographical similarity between consumers in devising solutions for services marketing. In addition to utilizing existing spatial modeling methods, my research has aimed to create tools for spatial marketing. My second research stream utilizes geographical similarity between consumers to analyze health problems focused on consumption. The aim of this stream is to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise out of negative consumption.

Honours and Grants:

  • 2010: Plagiarism and Academic Honesty: A Learning Unit, PRIMO - The Internet Information Project
  • 2004 - 2010: Summer Research Grant, University of Mississippi, School of Business
  • 2006: University Faculty Research Fellow, University of Mississippi
  • 2002: Dean's Research Award from the Ford Motor Company, University of Pittsburgh, Katz Graduate School of Business
  • 1997: AirTel Telecom Research Grant, Indian Institute of Management, Bangalore
E-mail
r.govind@unsw.edu.au
  • Book Chapters | 2017
    Garg N; Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D; Puliyel T (ed.), Understanding Indian Consumers, edn. 1, Oxford University Press, India
  • Journal articles | 2024
    Govind R; Garg N; Carter L, 2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658,
    Journal articles | 2024
    Govind R, 2024, 'The Haunting Image of the Frozen Jew (in Christian Self-Understanding), the Self-Determining Universality of Human Reason, and Anticipating the Secular-Nation-State: From Hobbes to Kant and Beyond', Cultural Critique, 122, pp. 162 - 197,
    Journal articles | 2023
    Govind R, 2023, 'Anticipating the Threat of Democratic Majoritarianism: Ambedkar on Constitutional Design and Ideology Critique, 1941-1948', STUDIES IN INDIAN POLITICS, 11, pp. 66 - 84,
    Journal articles | 2023
    Govind R, 2023, 'Book review: Ravi K. Mishra and N. Shukla (Eds.), Selected Works of C. Rajagopalachari, Vol. VI, 1936-39', Sociological Bulletin, 72, pp. 114 - 116,
    Journal articles | 2022
    Siaw CA; Lie DS; Govind R, 2022, 'Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs', European Journal of Marketing, 56, pp. 3381 - 3417,
    Journal articles | 2022
    Sun W; Xu X; Govind R, 2022, 'Firm Governance and Functional Strengths: The Impact of Board Diversity on Firm Marketing Capability', British Journal of Management, 33, pp. 1950 - 1968,
    Journal articles | 2021
    Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716,
    Journal articles | 2021
    Govind R, 2021, 'Criminalizing Unto Death as Act of Judgment, Act of War: The Suicidal Rationality of the Death Penalty', LAW CULTURE AND THE HUMANITIES,
    Journal articles | 2021
    Kunniyoor KR; Govind R; Venkateswaran KS; Ghosh P, 2021, 'Liquid hydrogen pipeline chill-down: Mathematical modelling and investigation', CRYOGENICS, 118,
    Journal articles | 2021
    Ramachandran P; Bhosale A; Puri K; Negi P; Muta A; Dinesh A; Menon D; Govind R; Sanka S; Sebastian AS; Sen A; Kaushik R; Kumar A; Kurapati V; Patil M; Tavker D; Pandey P; Kaushik C; Dutt A; Agarwal A, 2021, 'PySPH: A Python-based Framework for Smoothed Particle Hydrodynamics', ACM TRANSACTIONS ON MATHEMATICAL SOFTWARE, 47,
    Journal articles | 2021
    Sun W; Govind R, 2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics,
    Journal articles | 2020
    Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738,
    Journal articles | 2020
    Govind R, 2020, 'THE END OF THE WEST AND OTHER CAUTIONARY TALES', CULTURAL CRITIQUE, 107, pp. 151 - 165,
    Journal articles | 2020
    Govind R, 2020, 'Untitled', JOURNAL OF THE ECONOMIC AND SOCIAL HISTORY OF THE ORIENT, 63, pp. 235 - 241,
    Journal articles | 2019
    Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, 53, pp. 2657 - 2691,
    Journal articles | 2019
    Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214,
    Journal articles | 2019
    Govind R, 2019, 'Sovereignty, Religion and Law in the British Empire: Raja Rammohan Roy's Public Hermeneutics in His Times', STUDIES IN HISTORY, 35, pp. 218 - 249,
    Journal articles | 2018
    Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333,
    Journal articles | 2018
    Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248,
    Journal articles | 2018
    Sun W; Yao S; Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17,
    Journal articles | 2017
    Govind R; Chatterjee R; Mittal V, 2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science,
    Journal articles | 2017
    Govind R, 2017, 'The King's Plunder, the King's Justice: Sovereignty in British India, 1756-76', STUDIES IN HISTORY, 33, pp. 151 - 186,
    Journal articles | 2017
    Sun W; Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22,
    Journal articles | 2017
    Wenbin S; Govind R, 2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing
    Journal articles | 2015
    Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180,
    Journal articles | 2014
    Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64,
    Journal articles | 2013
    Govind R, 2013, 'Ethical Life in South Asia', CONTRIBUTIONS TO INDIAN SOCIOLOGY, 47, pp. 454 - 457,
    Journal articles | 2013
    Govind R, 2013, 'Heterotopias: Nationalism and the Possibility of History in South Asia', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 50, pp. 511 - 514,
    Journal articles | 2011
    Govind R, 2011, 'Equality, right, and identity: Rethinking the contract through Hobbes and Marx', Telos, 2011, pp. 75 - 98,
    Journal articles | 2011
    Govind R, 2011, 'Revenue, rent ... profit? Early British imperialism(1), political economy and the search for a differentia specifica (inter se)', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 48, pp. 177 - 213,
    Journal articles | 2008
    Govind R; Chatterjee R; Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, 25, pp. 294 - 300,
    Journal articles | 2007
    Mittal V; Rosen J; Govind R; Degenholtz H; Shingala S; Hulland S; Rhee Y; Kastango K; Mulsant B; Castle N; Rubin F; Nace D, 2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, 47, pp. 159 - 168,
    Journal articles | 2005
    Mittal V; Govind R; Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, 68, pp. 48 - 62,
  • Conference Papers | 2023
    Akshay S; Gastin P; Govind R; Joshi AR; Srivathsan B, 2023, 'A Unified Model forReal-Time Systems: Symbolic Techniques andImplementation', in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), pp. 266 - 288,
    Preprints | 2023
    Akshay S; Gastin P; Govind R; Joshi AR; Srivathsan B, 2023, A Unified Model for Real-Time Systems: Symbolic Techniques and Implementation, ,
    Conference Presentations | 2022
    Govind R; Lie David ; Sinha A; Singh S, 2022, 'Price Promotion Model For Every Day Low Pricing Retailers: Estimation And Optimization', presented at The Australian and New Zealand Marketing Academy Conference, Perth, WA, 28 November 2022
    Conference Papers | 2021
    Garg N; Govind R; Hoyer W; Singh J, 2021, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in American Marketing Association (AMA) Conference Proceedings, New York, USA, presented at AMA Conference, New York, USA
    Conference Presentations | 2021
    Govind R; Gunby K; Mitchell V, 2021, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Eurpoean Marketing Academy Conference, Madrid, 18 June 2021
    Conference Presentations | 2021
    Govind R; Lie D; Sinha A, 2021, 'Constant and Stable Pricing: Can the Model Converge?” Developing and Estimating Price Promotion Model for Every Day Low Pricing (EDLP) Retailer', presented at The Australian and New Zealand Marketing Academy Conference, Melbourne, 25 November 2021
    Conference Papers | 2020
    Garg N; Govind R; Hoyer W; Singh J, 2020, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in Argo J; Lowrey T; Schau H (eds.), Advances in Consumer Research, Association for Consumer Research, Paris, France, pp. 974 - 977, presented at Association for Consumer Research (ACR) Conference, Paris, France
    Conference Presentations | 2019
    Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA
    Conference Papers | 2019
    Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', in Advances in Consumer Research, Association for Consumer Research, Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR), Ahmedabad, India, 10 January 2019 - 12 January 2019
    Conference Papers | 2019
    Gastin P; Manuel A; Govind R, 2019, 'Logics for Reversible Regular Languages and Semigroups with Involution', in Hofman P; Skrzypczak M (ed.), DEVELOPMENTS IN LANGUAGE THEORY, DLT 2019, SPRINGER INTERNATIONAL PUBLISHING AG, POLAND, Warsaw, pp. 182 - 191, presented at 23rd International Conference on Developments in Language Theory (DLT), POLAND, Warsaw, 05 August 2019 - 09 August 2019,
    Conference Presentations | 2019
    Govind R; Gunby K; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at European Marketing Academiy Conference, Hamburg, 19 June 2019
    Conference Papers | 2019
    Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019,
    Conference Presentations | 2019
    Gunby K; Govind R; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Marketing Science, Rome, 27 June 2019
    Conference Papers | 2019
    Lu D; Yurek T; Kulshreshtha S; Govind R; Kate A; Miller A, 2019, 'HoneyBadgerMPC and AsynchroMix: Practical Asynchronous MPC and its Application to Anonymous Communication', in PROCEEDINGS OF THE 2019 ACM SIGSAC CONFERENCE ON COMPUTER AND COMMUNICATIONS SECURITY (CCS'19), ASSOC COMPUTING MACHINERY, ENGLAND, London, pp. 887 - 903, presented at ACM SIGSAC Conference on Computer and Communications Security (CCS), ENGLAND, London, 11 November 2019 - 15 November 2019,
    Conference Abstracts | 2019
    Tugiman N; Gregory G; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', in Prosocial Behavior Behavioral Track, INFORMS MARKETING SCIENCE – 2019, Rome, Italy: University of Roma Tre., presented at 41st Annual ISMS Marketing Science Conference, Rome, Italy: University of Roma Tre., 20 June 2019 - 22 June 2019,
    Conference Papers | 2018
    Govind R; Garg N; Mittal V, 2018, 'Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender', in Proceedings of the European Marketing Academy (EMAC) Conference, Glasgow, UK, presented at European Marketing Academy (EMAC) Conference, Glasgow, UK
    Conference Papers | 2018
    Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018,
    Conference Papers | 2017
    Govind R; Ingene C; Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', in Trade-Offs Between Medical Adherence and Healthful Self-Management, ANZMAC Conference, Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
    Conference Presentations | 2017
    Govind R; Lie D; Sinha A, 2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', presented at Marketing Science Conference, University of Southern California, 22 June 2017
    Conference Papers | 2016
    Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', in Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
    Conference Papers | 2015
    Lie DS; Govind R, 2015, 'Intertemporal Complementarity on Market Basket: A Non-Parametric Approach', in Intertemporal Complementarity on Market Basket: A Non-Parametric Approach, Australia and New Zealand Marketing Conference 2015, UNSW, presented at Australia and New Zealand Marketing Conference 2015, UNSW, 30 November 2015 - 02 December 2015
    Conference Papers | 2014
    Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', in Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
    Conference Papers | 2014
    Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', in An Empirical Investigation of Medical Advice and Healthful Self-Management, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
    Conference Papers | 2014
    Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', in Weather, Affect, and Hedonic Consumption: Differences between Males and Females, European Marketing Academy (EMAC) Conference, Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -
    Conference Papers | 2014
    Lie DS; Govind R, 2014, 'Team Identification, League Equity and Purchase Intention of League-Branded Merchandise', in Team Identification, League Equity and Purchase Intention of League-Branded Merchandise, Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, presented at Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, 01 December 2014 - 03 December 2014
    Conference Papers | 2013
    Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', in Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives, American Marketing Academy Conference, Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -
    Conference Papers | 2012
    Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', in Medical Adherence and Healthful Self-management, INFORMS Marketing Science Conference, Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -
    Conference Papers | 2012
    Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
    Conference Papers | 2009
    Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India
    Conference Papers | 2008
    Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Marketing Science Conference, Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -
    Conference Papers | 2008
    Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', in Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!, Association for Consumer Research Conference, San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -
    Conference Papers | 2008
    Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Society for Consumer Psychology, Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

Examining the effectiveness of co-creation practices on health outcomes, Frow P, McColl-Kennedy J, Payne A, Govind R, Martin K, Panter D, Lambert P, Australian Research Council (ARC)/Linkage Projects (LP)