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Professor Tania Bucic

Professor Tania Bucic

Professor
  • PhD in Marketing (Innovation), University of Technology, Sydney
  • Certificate in Foundations of University Learning and Teaching, UNSW
  • Graduate Certificate in University Learning and Teaching, UNSW
Business School
School of Marketing

ProfessorTania Bucicis a Fellow of the UNSW Scientia Education Academy. She has a proven track record of evidence based, innovative and pedagogically driven, learner focused design with positive and extensive impact within the Business School, across UNSW, and education more broadly. She has created a diverse range of adaptive, high quality, industry and research inclusive educational offerings that meet the needs of contemporary students who represent future leaders. Her sustained impact has made her an internationally recognised, multi-award winning educator. She has received international, national, and university level awards including: Marketing Management Association, Master Teacher Award (USA), national Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning (Australia), ANZMAC–Pearson Marketing Educator of the Year Award (Aus & NZ), UNSW Vice Chancellor's Medal for Teaching Excellence, UNSW Business School Bill Birkett Award for Teaching Excellence.

An expert in education, Tania’s innovations in education are widely disseminated through journal publications, introductory textbooks published by McGraw Hill Education, and multiple business case studies published with market leaders, Ivey (Canada), Harvard (USA) and the Case Centre (United Kingdom). Her textbook is the market leading title across Australia and New Zealand, and her business case studies have received the highly coveted Global Best Seller Award (2019-2020, 2021-2022) and are listed as “Essential Reading” for innovation students by Harvard Business School. Her scholarly outputs across a range of learning and teaching projects have helped hundreds of educators worldwide in developing teaching strategies in varied formats (face-to-face, online, hybrid, synchronous and asynchronous), and have been used in classrooms by over 50,000 students in leading business schools across the world. Tania is co-Director of the Australia Business Case Network.

As a researcher, Tania focuses on structural and behavioural innovation. Her work appears in FT50, A* and A journals including the MIT Sloan Management Journal, Journal of the Academy of Marketing Science, Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, and Marketing Intelligence and Planning, among others. Tania’s research is applied and attracts close industry collaboration. Having worked with Australian, American and European companies, Tania’s work has received media attention in outlets including Business Think, Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Director Magazine.

Tania has served as Director of Academic Strategy, creator and Director of the PhD Teaching Fellows program, Deputy Head at the School of Marketing. Externally, she has held the roles of President, and Executive Committee member of the Australian & New Zealand Marketing Academy, the foremost marketing academy in the Australia/New Zealand region.
Phone
9385 3315
E-mail
t.bucic@unsw.edu.au
Location
Room 3031, Quadrangle building
  • Books | 2020
    Grewal D; Levy M; Mathews S; Harrigan P; Bucic T; Kopanidis F, 2020, Marketing 3e, McGraw Hill Education, Australia
    Books | 2017
    Grewal D; Levy A; Mathews S; Harrigan P; Bucic T; Kopanidis F, 2017, Marketing 2e, 2e, McGraw Hill,
    Books | 2014
    Grewal D; Levy M; Mathews S; Harrigan P; Bucic T, 2014, Marketing, 1, McGraw-Hill Education Australia, North Ryde, N.S.W. McGraw-Hill Education Australia, 2014.,
  • Book Chapters | 2008
    Bucic T, 2008, 'Caffe Brioso – The Library Lawn Coffee Cart', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 4.1
    Book Chapters | 2008
    Bucic T, 2008, 'Sydney Water: Interviews', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 5.2
    Book Chapters | 2008
    Bucic T, 2008, 'TALGA – The Australian Lavender Growers’ Association: Identifying segments', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 5
    Book Chapters | 2008
    Bucic T, 2008, 'TALGA – the Australian Lavender Growers’ Association: Where to concentrate?', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 8.2
    Book Chapters | 2008
    Bucic T, 2008, 'The Library Lawn Coffee Cart', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 5.1
    Book Chapters | 2008
    Bucic T, 2008, 'Westpac Bank: innovative promotions', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 8.1
  • Journal articles | 2024
    Bucic T; O'Connor G, 2024, 'Avoiding Harm in Technology Innovation', MIT Sloan Management Review, 66, pp. 76 - 81,
    Journal articles | 2023
    Nguyen ODY; Bucic T; Ngo LV; Oppewal H, 2023, 'Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations', Journal of the Academy of Marketing Science, 51, pp. 1305 - 1326,
    Journal articles | 2019
    Ngo L; Bucic T; Sinha A; Lu V, 2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research,
    Journal articles | 2018
    Bucic T; Gill O; Ngo L, 2018, 'DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS', Global Fashion Management Conference, 2018, pp. 1233 - 1234,
    Journal articles | 2018
    Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333,
    Journal articles | 2017
    Bucic T; Ngo LV; Sinha A, 2017, 'Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy', Australian Journal of Management, 42, pp. 308 - 308,
    Journal articles | 2017
    Nguyen N; Ngo L; Bucic T; Phong N, 2017, 'Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition', Industrial Marketing Management, 71, pp. 123 - 134,
    Journal articles | 2016
    Bucic T; Robinson LJ, 2016, 'Motivational engagement in the marketing classroom: individual goal orientations and class climate', Journal of Strategic Marketing,
    Journal articles | 2016
    Luu NT; Hau LN; Ngo LV; Bucic T; Cuong PH, 2016, 'Outcome versus Process Value in Service Delivery', Journal of Services Marketing,
    Journal articles | 2015
    Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180,
    Journal articles | 2014
    Harris JA; Arli D; Bucic T; Lasmono H, 2014, 'Perceptions of Corporate Social Responsibility Among Indonesian College Students', Journal of Asia-Pacific Business, 15, pp. 231 - 259,
    Journal articles | 2014
    Tjiptono F; Arli ; Bucic T, 2014, 'Consumer confusion proneness: insights from a developing economy', Marketing Intelligence & Planning, 6, pp. 722 - 734,
    Journal articles | 2013
    Bucic T; Ngo LV, 2013, 'Achieving alliance innovation via alliance learning: An empirical study', International Journal of Innovation Management, 17, pp. 1350013 - 1350013,
    Journal articles | 2012
    Bucic T; Harris JA; Arli D, 2012, 'Ethical Consumers Among the Millennials: A Cross-National Study', Journal of Business Ethics, 110, pp. 113 - 131,
    Journal articles | 2011
    Bucic T; Ngo LV, 2011, 'Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms', International Journal of Innovation Management, 16, pp. 1250017 - 1250017,
    Journal articles | 2010
    Bucic T; Robinson L; Ramburuth P, 2010, 'Effects of leadership style on team learning', Journal of Workplace Learning, 22, pp. 228 - 248
    Journal articles | 2004
    Bucic T; Gudergan S, 2004, 'The Impact of Organizational Settings on Creativity and Leaning in Alliances.', M@n@gement, 7, pp. 257 - 273,
  • Conference Abstracts | 2022
    Nguyen O; Ngo L; Bucic T; Oppewal H, (ed.), 2022, 'Feelings of Personal Relative Deprivation Inhibit Sustainable Consumption', in Reconnect and Reimagine: 2022 ANZMAC Conference. Perth, Western Australia, ANZMAC, Perth, Western Australia, pp. 179 - 179, presented at Reconnect and Reimagine: 2022 ANZMAC Conference. Perth, Western Australia, Perth, Western Australia, 05 December 2022 - 07 December 2022
    Conference Abstracts | 2022
    Nguyen O; Ngo LV; Oppewal H; Bucic T, (ed.), 2022, 'Feelings of Personal Relative Deprivation Inhibit Sustainable Consumption', in Reconnect and Reimagine: 2022 ANZMAC Conference, ANZMAC, Perth, Western Australia, pp. 175 - 175, presented at 2022 ANZMAC Conference, Perth, Western Australia, 05 December 2022 - 07 December 2022,
    Other | 2018
    Bucic T; Garcia A, 2018, The Aldi Brand: Private-Label Success in Australia, Harvard Business Review, Ivey Business School, ,
    Other | 2018
    Bucic T; Singh G, 2018, Apple Watch: Managing Innovation Resistance, Harvard Business Review, Ivey Business School, ,
    Conference Papers | 2018
    Bucic T; Vigentini L; King M, 2018, 'Disruptive innovation in marketing education: A personalized learning design', in Lindgren L; Samii L; Sullivan U (eds.), The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings, Marketing Management Association, Kansas City, MO, USA, pp. 20 - 24, presented at 23rd Marketing Management Association Fall Conference, Kansas City, MO, USA, 19 September 2018 - 21 September 2018,
    Conference Papers | 2018
    Kim D; Bucic T; Ngo LV; Sinha A, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', in Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value, 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, presented at 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, -
    Conference Papers | 2017
    Gill O; Bucic T; Ngo LV, 2017, 'Balancing product design innovativeness and consumer innovativeness', in Balancing product design innovativeness and consumer innovativeness, ANZMAC 2017, Melbourne, presented at ANZMAC 2017, Melbourne, -
    Conference Papers | 2016
    Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', in Horizontal and vertical brand extensions impact on the case of automobile industry, 38th ISMS Marketing Science Conference, Shanghai, presented at 38th ISMS Marketing Science Conference, Shanghai, -
    Conference Papers | 2016
    Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', in Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -
    Conference Papers | 2015
    Nguyen P; Ngo L; Bucic T; Nguyen P, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, 30 November 2015 - 02 December 2015,
    Conference Proceedings (Editor of) | 2015
    Sinha A; Cadeaux J; Bucic T, (eds.), 2015, 'Innovation and Growth Strategies in Marketing', UNSW Australia, presented at 2015 Australia and New Zealand Marketing Academy Conference (ANZMAC), University of New South Wales, Sydney, NSW Australia, 30 November 2015 - 02 December 2015,
    Conference Papers | 2014
    Gill O; Bucic T; Ngo L, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at 2014 ANZMAC Conference: Agents of Change, Griffith Unviersity, Brisbane, Queensland, Australia, 01 December 2014 - 03 December 2014,
    Conference Papers | 2014
    Lasky ; Bucic T; Ngo , 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at Prodict Innovation Management: Product Development Management Association, Denver, Colorado, USW, 18 October 2014 - 22 October 2014
    Conference Papers | 2014
    Lasky N; Bucic T; Ngo LV, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', in Individual change agents, skunk works and effectuation for radical innovation, ANZMAC 2014, Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -
    Conference Papers | 2014
    Luu N; Ngo LV; Le H; Bucic T, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', in Does relationship strength matter? empirical evidence from an emerging economy, ANZMAC 2014, Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -
    Conference Papers | 2011
    Arli D; Bucic T; Harris JA; Lasmono H, 2011, 'Consumers' Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA,
    Conference Papers | 2011
    Ngo LV; Bucic T, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA,
    Conference Papers | 2010
    Bucic T; Robinson L, 2010, 'An Insight Into Team Goal Orientation in the Marketing Classroom', in 2010 Global Marketing Conference Proceedings, Global Marketing Conference, Tokyo, Japan, presented at Global Marketing Conference, Tokyo, Japan, 09 September 2010 - 12 September 2010
    Conference Papers | 2009
    Bucic T; Baker T, 2009, 'Using auto/ethnography to gain insight into teaching with problem-based learning: A student`s perspective.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2009
    Bucic T; Robinson LJ, 2009, 'Teams for Performance!', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2008
    Bucic T; Robinson LJ, 2008, 'A Conceptual Model of Team Efficacy,', in A Conceptual Model of Team Efficacy,, American Marketing Association Conference, USA., USA, presented at American Marketing Association Conference, USA., USA
    Conference Presentations | 2007
    Bucic T, 2007, 'Social Learning Theory: A Postgraduate Marketing Education Tool', presented at ISSOLT Conference, Sydney Australia, Sydney Australia
    Conference Papers | 2007
    Robinson LJ; Bucic T, 2007, 'Antecedents and Consequences of Team Efficacy: Theoretical Model', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2007
    Robinson LJ; Bucic T, 2007, 'Team Efficacy: Why Goal Orientation Matters', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2006
    Bucic T; de Ruyter K; Ng AK, 2006, 'Stewardship and efficacy.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
    Conference Papers | 2006
    Robinson LJ; Bucic T; De Ruyter K, 2006, 'Conceptual Foundations for a Model of Team Efficacy.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
    Conference Papers | 2005
    Bucic T; Atuahene-Gima K, 2005, 'Antecedents and Outcomes of Problem-Solving in Product Development', in EMAC: European Marketing Academy Conference (2005), EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005
    Conference Papers | 2005
    Bucic T; Atuahene-Gima K, 2005, 'The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability and Business Performance', in EMAC: European Marketing Academy Conference (2005), EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005
    Conference Papers | 2005
    Bucic T; Robinson LJ, 2005, 'Team Leadership and Learning in Educational Organisations', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
    Conference Papers | 2005
    Bucic T, 2005, 'Learning, Leadership Styles and Innovation in Boundary Spanning Teams', in EMAC: European Marketing Academy Conference (2005), EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005
    Conference Papers | 2005
    Ng AK; Bucic T; De Ruyter K, 2005, 'A Stewardship Perspective of the Marketing Exchange', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
    Conference Papers | 2004
    Bucic T; Gudergan S, 2004, 'Formative versus reflective measurement implications for explaining innovation in marketing partnerships', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
    Conference Papers | 2004
    Bucic T; Gudergan S, 2004, 'Innovation in Alliances', in IMS (Intelligent Manufacturing Systems)- International Forum 2004, IMS (Intelligent Manufacturing Systems)- International Forum 2004, Cernobbio, Italy, presented at IMS (Intelligent Manufacturing Systems)- International Forum 2004, Cernobbio, Italy, 17 May 2004 - 19 May 2004
    Conference Papers | 2004
    Bucic T; Gudergan S, 2004, 'Rethinking the structural factors in inter-organisational marketin gsettings: Empirical conclusions', in EMAC: European Marketing Academy Conference (2004), EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004
    Conference Papers | 2004
    Bucic T; Gudergan S, 2004, 'Vanishing Tetrads for Formative Measurement Scale Testing: An Application to a Model Explaining Innovation in Marketing Partnerships', in Stremersch S (ed.), INFORMS - Marketing Science, INFORMS - Marketing Science, Rotterdam, The Netherlands, pp. 1 - 1, presented at INFORMS - Marketing Science, Rotterdam, The Netherlands, 23 June 2004 - 26 June 2004
    Conference Papers | 2004
    Bucic T, 2004, 'Factors driving alliance formation and common strategic purposes.', in EMAC: European Marketing Academy Conference (2004), EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004

  • 2020 UNSW Health@Business Grant
  • 2020 UNSW BSchool Case Writing Grant
  • 2017 Scientia Education Investment Fund (SEIF) Silver Star Award
  • 2017 UNSW Office of the PVC(E)+UNSW BSchool (Large Foundation Course Innovation and Digitisation Project)
  • 2016BusinessThink UNSW(Innovation Development Grant)
  • 2015UNSW Business School (Enhancing the student experience in marketing courses)
  • 2010 ASBRG, UNSW

2022 ANZMAC Overall Best Conference Paper (Perth, WA)

2022 ANZMAC Best Paper in Consumer Behaviour (Sustainable Consumption) Track (Perth, WA)

2022 Emerald Literatu Outstanding Reviewer Award

2021-2022 Ivey Publishing Global Best Seller Award (for business case study, Apple Watch: Managing Innovation Resistance [Global Top 20, Rank #2])

2020 McGraw Hill Education (Aus & NZ) Best seller, market share leader for introductory marketing text book

2019-2020 Ivey Publishing Global Best Seller Award(for business case study, Apple Watch: Managing Innovation Resistance [Global Top 20, Rank #19])

2018 Marketing Management Association, Master Teacher Award (USA)

2017 UNSW Scientia Education Fellowship

2017 Business School, Bill Birkett Award for Teaching Excellence

2016 Honorable Mention, Turnitin Student Engagement Award (Australia)

2015 ANZMAC Best Paper in Marketing Strategy Track: ANZMAC Conference

2013 Citation for Contribution to Student Learning, Office of Learning and Teaching (national)

2012 ANZMAC Pearson Emerging Marketing Educator of the Year Award (Aus & NZ)

2011 Vice Chancellor’s Award for Teaching Excellence, UNSW

2011 Bill Birkett Award for Teaching Excellence, Australian School of Business, UNSW

PUBLIC SPEAKING & CONFERENCE PROCEEDINGS (selected only)

Nguyen, C. O., Ngo, L.V., Bucic, T. and Oppewal, H. (2023) Disposal-based scarcity: How stock reduction methods influence consumer brand perceptions. EMAC Annual Conference. Odense, Denmark (May 23-26).

Nguyen, C. O., Ngo, L.V., Bucic, T. and Oppewal, H. (2022) Feelings of Personal Relative Deprivation Inhibit Sustainable Consumption. Reconnect and Reimagine: 2022 ANZMAC Conference. Perth, Western Australia. (*Overall Best Paper; *Best Paper in Track)

Bucic, T., Vigentini, L., & King, M. (2018). Disruptive innovation in marketing education: A personalized learning design. In L. Lindgren, L. Samii, & U. Sullivan (Eds.), The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings (pp. 20-24). Kansas City, MO, USA: Marketing Management Association.

Kim, D., Bucic, T., Ngo, L. V., & Sinha, A. (2018). Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value. In 2018 Theory and Practice in Marketing Conference. UCLA, Los Angeles, CA.

Gill, O., Bucic, T., and Ngo, L. (2018) Deciphering successful new product launch: Finding balance between design form and function, and consumer innovativeness. In Proceedings of 2018 Global Marketing Conference, Tokyo, Japan.

Kim, D., Bucic, T., Ngo, L. V., & Sinha, A. (2016). Horizontal and vertical brand extensions impact on the case of automobile industry. In 38th ISMS Marketing Science Conference. Shanghai, China.

Nguyen, P., Ngo, L.V., Bucic, T., and Nguyen, P. (2015). Performance Implication of Cross-Functional Coopetition and Knowledge Sharing. In Proceedings of ANZMAC 2015, ANZMAC, Sydney, NSW. (*Best Paper in Track)

*Northey, G., Bucic, T., Chylinski, M., and Govind, R. (2014). The effect of collaborative learning on perceived engagement and academic outcomes. In Proceedings of ANZMAC 2014, ANZMAC, Brisbane, QLD. (*finalist for Best Paper in Track)

*Gill, O.P., Bucic, T., and Ngo, L. (2014). Innovators and New Product Adoption: Understanding, Capture and Prediction. In Proceedings of ANZMAC 2014, ANZMAC, Brisbane, QLD. (*finalist for Best Paper)

*Lasky, N., Bucic, T., and Ngo, L. (2013). Effectuation and Skunk Works. In Proceedings of Product Development Management Association (PDMA) 2013. Presented 18 October. Phoenix, Arizona, U.S.A. *Winner of PDMA Dissertation Award

*Robinson, L. And Bucic, T. (2008) A Conceptual Model of Team Efficacy, AMA Conference, USA. Fisher IMS & AMA ServSig Dissertation Award

BOOKS

Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, Bucic, Tania, & Kopanidis, Foula (2020). Marketing. North Ryde, N.S.W. McGraw-Hill Education Australia.

Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, Bucic, Tania, & Kopanidis, Foula (2017). Marketing. North Ryde, N.S.W. McGraw-Hill Education Australia.

Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, & Bucic, Tania (2015). Marketing. North Ryde, N.S.W. McGraw-Hill Education Australia.

Ashish Sinha, Jack Cadeaux and Tania Bucic (Eds) (2015) Innovation and Growth Strategies in Marketing. ANZMAC Conference Proceedings. ISSN: 1441-3582. 30th Nov-2nd Dec, Sydney, NSW, Australia.

CASE STUDIES (published by Ivey Publishing & Harvard Business School)

Bucic, T. and Garcia Mendez, A (2018) The Aldi Brand: Private Label Success in Australia. Ivey ID: 9B18A024. London, Canada: Ivey Publishing.

Garcia Mendez, A. and Bucic, T. (2018) Teaching Notes - The Aldi Brand: Private Label Success in Australia. Ivey ID: 8B18A024. London, Canada: Ivey Publishing.

Bucic, T. and Singh, G. (2018) Apple Watch: Innovation Resistance. Ivey ID: 9B18A005w. London, Canada: Ivey Publishing. [*Global Best Seller Award Received 2019-2020, 2021-2022]

Singh, G. and Bucic, T. (2018) Teaching Notes - Apple Watch: Innovation Resistance. Ivey ID: 8B18A005w. London, Canada: Ivey Publishing. [*Global Best Seller Award Received 2019-2020, 2021-2022]

2016-2020 Deputy Head, School of Marketing, UNSW Business School, UNSW Sydney

2020-2021 Board Member (ex-officio) ANZMAC: Australian & New Zealand Marketing Academy

2017-2020 President, ANZMAC: Australian & New Zealand Marketing Academy

2020 Co-Chair, Global Marketing Conference, Seoul, South Korea.

2018 Member, UNSW Academic Board

2017- UNSW Scientia Education Fellow (5 year appointment)

2017- Member, UNSW Scientia Education Academy

2017-2018 PhD Teaching Fellow Leader & Coordinator (program creator and lead)

2016- UNSW Business School Board

2016- Co-Director, Australian Business Case Network

2015 Co-Chair, ANZMAC Conference, UNSW Sydney

2015-2016 Vice President, ANZMAC: Australia & NZ Marketing Academy

2015-2016 Chair, ANZMAC Conference Committee

2013–2015 Secretary, ANZMAC: Australia & NZ Marketing Academy

2013–2015 Chair, ANZMAC Awards Committee

2013-2015 Chair, School of Marketing Education Committee

INVITED PRESENTATIONS/PUBLIC ADDRESS (on request)

MEDIA

  • Ivey Publishing – (2019) Ivey Publishing Annual Best Sellers 2018-19. Each academic year, Ivey Publishing recognizes the important work of authors and celebrate the contributions they have made to case teaching and writing. Ranked based on unit sales, the list highlights the top 20 cases that have continuously engaged students and provided opportunities for instructors to deliver key concepts at leading business schools around the world.
  • UNSW Business Beats – (2019) Do buy-now pay-later services impact spending habits? (13 Dec 2019) .
  • Singapore Management University, Centre for Management Practice (2019) How some new products succeed while others flop. Interview by Christopher Niesche. Re-published in (28 Feb 2019)
  • Business Think – (2018) How some new products succeed while others flop. Interview by Christopher Niesche. Published in UNSW BusinessThink (21 Nov 2018) .
  • MARKETING Magazine – (2010) Keeping it Real. (Story about my research on efficacy and goal orientation, with Linda Robinson, RMIT).
  • WBC – Westpac Banking Corporation Small Business Magazine (2008). Commentary on small business and marketing applications.
  • BRW – Business Review Weekly magazine (2007). Sex Bomb. (feature story about marketing and women in marketing).
  • AFR BOSS – Australian Financial Review, Boss Magazine (2007). Top Teams. (Feature story on my research incl. teams, leadership and learning).
  • ASB – Australian School of Business Magazine (launch, 2007). Eyes on the A-Team. (Feature story on my research on teams, leadership, learning and efficacy, with Linda Robinson, PhD student).
  • NAB – National Australia Bank Directors Magazine (2007). (Feature story on my research on teams, leadership and learning).

My Research Supervision

2017- PhD, Oanh Crystal Nguyen

2015-current PhD, Darren Sung Uk Kim: Growth strategies that work: Using brand extensions to create long terms firm value

2013-current PhD, Obaid Pervaiz Gill: Balancing product design innovativeness and consumer innovativeness for new product launch success

2011-2016, PhD, Nicole Lasky: Individual innovators, skunk works and radical innovation: An empirical investigation of the nature of individual innovators and the success drivers of skunkworks for radical innovation

2006-2010 PhD, Linda Robinson: Team efficacy and service team performance

2006 Masters, Tobias Erhardt, study abroad (Darmstadt University, Germany): Competition or coopetition for cottage industries?

2005 Honours, Linda Robinson: Examining the effects of leadership on team learning

My Teaching

MARK5813 Creativity and Innovation in Marketing (2020-) postgraduate[Experience score 100%]

*MARK1012 – Marketing Fundamentals (2017- current) – undergraduate n>1,000[*Teaching Excellence Award Received]

*MARK2052 – Marketing Research (2004-2015) –undergraduate n >400[*Teaching Excellence Award Received]

*MARK2085 – Consumer Centric Innovation (2015-2017) – undergraduate n >250[*Teaching Excellence Award Received]

COMM5010 – Marketing, Management & Strategy (2014-2016) – postgraduate capstone n >80

GENC6001 – Marketing and the Consumer 2015 – undergraduate elective n >120