Associate Professor Zixiu Guo
- Graduate Certificate in Higher Education Teaching and Learning, The University of New South Wales, Australia
- PhD, Information Systems, The University of New South Wales, Australia
- Thesis Title: “Cultural influence on communication media choice behavior: A cross-cultural study within multinational organizational settings”
- M.Eng, Industrial Management Engineering, Tianjin University, China
- B.Eng (Hons), Automation Instrumentation, Tianjin University, China
I aman Associate Professor in the School of Information Systems and Technology Management at the University of New South Wales Australia. My papers appear in the Information & Management, Journal of the American Society for Information Science and Technology (JASIST), Communications of the Association for Information Systems (CAIS), Journal of Global Information Management (JGIM), IEEE Transactions on Professional Communication, the Australian Journal of Educational Technology, Computers in Human Behavior, and ICIS, ECIS, AMCIS, HICSS. I amthe best paper award winner in the 2009 IEEE Transactions on Professional Communication, the winner of the AIS Award for Best Conference Paper in IS Education of year 2011, and the best paper winner 2011 AIS SIG-ED IAIM 2011 Conference. My research endeavours centre around the ethical and equitable integration of information systems/technologies (IS/IT) to foster positive societal impacts and individual well-being. With a keen focus on human-centric IS/IT design, my work spans various domains, including digital-enabled learning systems, e-commerce platforms, social media, online gaming systems, and responsible AI deployment. Through my research, I aim to contribute to the creation of technology ecosystems that prioritise the enhancement of users' experiences and overall quality of life.
Research interests:
- Positive Use of Information Systems/Technologies in Changing Individual's Life in the areas of
- Online Learning
- Social Media
- Online Gaming and Entertainment
- Online Shopping, and
- Online Community
- Value Co-Creation and Co-Destruction, including both
- Positive and Dark Side of Technology Use
- Personal Values-based Technology Design
ASB Profile:
- Publications
- Media
- Grants
- Awards
- Research Activities
- Engagement
- Teaching and Supervision
Research Grants:
- 2010: 'Understanding the role of Wikis in enhancing students' learning outcomes',Chief Investigators: Zixiu Guo and Ken Stevens
- 2009: 'Understanding University Students’ Motivations for Using Computer-Mediated Communication Technology in Australia and China: A Uses and Gratifications Perspective', 2009, Chief Investigator: Zixiu Guo
- 2005: 'The Impact of Normative Social Influence on Communication Media Use and Group Decision Making: An Exploratory Cross-Cultural Analysis', Chief Investigator: Zixiu Guo
- 2003-2004: 'Understanding the Influence of National Culture on the Development of Shared Group Norms of Effective Communication: An Exploratory Study in Two Distinct Cultures', Chief Investigator: Zixiu Guo
- UNSW Business School Teaching Innovation Award 2020
- Best Conference Track Chair Award for 2014 ACIS Conference
- The Winner of the UNSW Business School Outstanding Research in Learning and Teaching Award, 2013
- The Winner of the best paper winner of 2011 AIS SIG-ED IAIM 2011 Conference
- The Winner of the AIS Awards for Best Conference Paper in IS Education of year 2011
- The Winner of the Rudolph J. Joenk, Jr. Award for Best Paper in the 2009 IEEE Transactions on Professional Communication
I am presently engaged in a project with a specific focus on the design of exercise apps that align with users' personal values, and exploring how AI integration can facilitate value co-creation within these apps. Additionally, in collaboration with international scholars, my other research projects centre on designing emerging technologies for value co-creation. Furthermore, I am leading a research endeavour aimed at understanding the impact of Buy Now Pay Later (BNPL) Fintech systems on users' lives, with a primary focus on post-purchase behavioural analysis and well-being assessment."
My Research Supervision
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YiJing Li |
PhD |
March 2017 |
Joint |
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Title: Towards a Design of Optimized Risk Assessments Tools in Reward-based Crowdfunding: The Role of Trust and Trust-building Mechanisms |
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Vivian Zhou |
PhD |
June 2019 |
Joint |
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Title: The development of the digital platform’s design principles |
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Bokyung Lee |
PhD |
Feb 2020 |
Joint |
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Title:How do organizations manage their knowledge-based assets (in my case the digital goods) to support organizational resilience amid digital transformation? |
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My Teaching
- E-Business (INFS5885)
- International Information Systems and Technology Practicum (INFS3020)
- Introduction to Business Analytics (INFS3603)
- Introduction to Business Analytics (INFS5700)
- Managing Complex Project (INFS5848)