The 2024 challenge
The challenge required participants to use the real-world data obtained from Google Play Store to identify the success factors of game apps. The dataset consisted of the features of the top 200 grossing games, top 200 paid games, and top 200 free games, and up to 20,000 most recent reviews for each game. Participants competed on the depth and novelty of their analytical findings.
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Key figures
- Event news reachedÌý1700+ UNSW students and 12 external institutes.
- Participants came from both UNSW and other institutions, withÌýdiverse backgrounds such as business, computing, data science, engineering, media, and science.
- 6 teams of 18 participantsÌýadvanced to the final.
- 3 winning teamsÌýin the final.
UNSW School of Marketing
